Insight: More important than research are the insights we glean from the research.
Many researchers will tell you that research is a numbers game. LUCiD disagrees. We believe it’s a people game. It’s here; deep within the research where the human condition meets observation, interaction and engagement. We create and combine quantitative testing with qualitative research.
Because of the human element, Insight is an art.
- What do your customers really think?
- How do they behave?
- What influences them?
- How do they want to be informed?
“Give me insight into today and you may have the antique and future worlds.”
––Ralph Waldo Emerson
What Mr. Emerson means is that if we truly understand the Now, we can better learn from the past and influence the future.