Influence: The dictionary defines ‘influence’ as the act of affecting the behavior of others. With our proprietary User-Centered Intelligent Design process, that is exactly what we do. We create words, photos, drawings and videos to present complex human ‘personas’, needs and patterns. Data becomes narrative storytelling, and therefore, relevant.

“A teacher affects eternity; he can never tell where his influence stops.”

––Henry Brooks Adams

In short, LUCiD influences outcomes.