Videobranding is the process of understanding the client’s visual needs from Brand, Identity and Messaging points of view, and then creating a unique visual story that informs, entertains and/or delivers a targeted message. Videobranding is intentionally different from ordinary corporate videos in that it offers a tangible, measurable outcome.
Videobranding not only influences the end user, it enables the client to better understand the end user, both demographically and psychographically.
Integrated Videobranding is critical to the success of a company.
Michael Koch, Insight Guide