T h e  m e e t i n g  o f  S t o r y  a n d  S t r a t e g y

Corporate storytelling has a multiplicity of applications, but nowhere is it more important than in an top-level meeting.

Compelling stories can be designed around the corporate strategy or BHAG (Big Hairy Audacious Goal), key people, sales, the specific goal of the meeting––even the introduction of a new product, service or corporate philosophy.

We have created dozens of powerful stories for corporations for one simple reason: Stories spread. Facts don’t.

We have developed strategic stories around blockbuster movies such as Raiders of the Lost Ark and Lord of the Rings.

We have also crafted many stories that are historic, based on such notable figures or events such as:

Marco Polo

John Glenn and Neil Armstrong

Abraham Lincoln

The Battle of Bunker Hill




The Golden Gate Bridge

Why go to all the trouble of developing a metaphoric story instead of just doing a PowerPoint?

The Top 5 reasons we all hate meetings

(actual comments from employees, customers and Managers)

1. “Meetings are a complete waste of time.”

2. “Nothing much ever gets accomplished.”

3. “Speakers and PowerPoint. Same old, same old.”

4. “Meetings are boring.”

5. “They talk at us, not with us.”

In an Inc. Magazine article, Kevin Surace, CEO of Sunnyvale (an energy company) says:

“The vast majority of meetings are terrible!”

Mr. Surace goes on to give us the 5 ‘Don’ts’ of a meeting:

“Don’t use PowerPoint.”

“Don’t use bullet points.”

“Don’t be self-effacing.”

“Don’t leave out the emotion.”

“Don’t bore us with the facts.”

Seth Godin, business guru, futurist, author and analyst says:

Making meetings more expensive

…might actually make them cost less. You’ll call fewer meetings, those meetings will be shorter, more efficient and much more engaging and powerful. And in the long run, you’ll waste less time and get more done.”

Possible Applications

(We’ve created meetings for 6 to 600)





Living the Strategy

Employee Recognition


Change: Industry/Economy/Global

Creating experiences

Telling corporate stories

Improving productivity

Introducing a new philosophy

We tie stories directly to business goals and business cases.